Australian travellers have noticed a secret arrow symbol hidden in airline Jetstar’s logo
By Louise Allingham for Daily Mail Australia 23:15 22 Mar 2023, updated 23:26 22 Mar 2023
There is a hidden arrow in the short Jetstar logo. The arrow is between the ‘T’ and the orange star
Eagle-eyed travelers spotted a hidden symbol in one of the logos of Australian budget airline Jetstar.
People have noticed that the negative space between the ‘T’ and the orange star creates a perfect arrow.
Jetstar has two logos; one with the full company name spelled out with an orange star at the end and a shortened version with the word ‘Jet’ followed by the orange star.
The shortened version is usually seen on the tail of the airline’s planes and hides the forward-facing arrow that has gone unnoticed by many flyers.
Australians are shocked to find the secret symbol in the famous logo and say they will never be able to ‘unsee’ it.
Jetstar’s abbreviated logo is usually seen on the tail of the airline’s planes, hiding the forward-facing arrow that has gone unnoticed by many flyers.
Digital agency eDigital explained on its website that the Jetstar logo was designed in 2003 and the orange star between the two emblems was changed to include the arrow.
‘The logo saves you the time of spelling out the word ‘star’ by simply incorporating an actual star. The star symbol has been changed slightly to show an arrow forward,’ the site read.
In a Reddit post, another Aussie asked: ‘Has anyone noticed the arrow in the Jetstar logo?’.
‘Now I can’t do without it. Thank you,’ someone replied.
Flyers who have spotted Jetstar’s hidden symbol say it reminds them of the arrow in FedEx’s logo (pictured) which can be seen between the ‘E’ and the ‘X’
Melbourne advertising blogger Zac Martin said they spotted the secret symbol after flying through every Aussie capital for four days.
“One thing I’ve noticed is that all of Australia is doing terrible advertising, not just in this state,” he wrote in a post.
‘But the other one, after seeing it too many times, was how amazing the Jetstar logo is. Look at the negative space between the T and the star.’
Zac said the design reminded him of the FedEx logo which also hides an arrow between the ‘E’ and the ‘X’.
This is not the first time a hidden meaning has been found in a famous Australian logo.
Previously, Aussies were left shocked after learning about the history behind the Australia Post logo, which takes its influence from a postal horn used more than 200 years ago.
Melbourne engineer and researcher Julian O’Shea revealed the inspiration behind the postal service’s logo in a video posted to his popular TikTok account.
Engineer and researcher Julian O’Shea (pictured) explained the design choice for the Australia Post logo in a TikTok video that went viral
Mr O’Shea has dedicated his social media channels to educating people about the history behind designs, buildings and cities.
He explained that the Australia Post logo was created to resemble the postal horn used by stagecoach guards throughout Europe in the 18th and 19th centuries.
“Ever wonder what’s up with the Australia Post logo?” Mr O’Shea says in his video as he stands in front of a mailbox.
“Now it’s clear that the P is trying to represent P for mail, but what is this thing about?” he continued, pointing to the white half-circle design on the right side of the logo.
The right side of the logo looks like a post horn. Post horns were used in the 18th and 19th centuries to let people know that the postman was about to deliver mail and parcels
“This shape is based on the post horn and it was an actual instrument that would be blown to let people know that the postman was here to come down and deliver your parcels.”
He revealed that the same design was used for postal service logos in several countries, including Argentina, Germany and Iceland.
“So you might think letters and mail are outdated, but the logos they use are even more so,” added the online educator.
The original Australia Post logo was designed in 1975 by Pieter Huveneers, a well-known graphic designer from the Netherlands.
The original Australia Post logo was designed in 1975 by Pieter Huveneers, a famous graphic designer from the Netherlands (stock image)
Mr Huveneers has created a number of designs and posters throughout his career for businesses, corporations, government services and charities in the Netherlands, the UK and Australia.
After moving to Australia, he created over 70 designs Down Under, including logos for Telecom Australia, Westpac, ACI, Colonial Mutual Life, Myer, TAA and Tooth and Co.
TikTok users who watched Mr O’Shea’s video expressed surprise at the inspiration behind the post design.
‘Ok this is something they should teach us in Primary,’ wrote one viewer.
Another said: ‘I’ve always thought it was a P inside an O that was just a bit stylized.’
“I always assumed it was a keyhole,” added a third.
“I learned something today, cheers,” said another.
