Hawks strengthen ties with Tasmania until 2025

Hawthorn has strengthened ties with its ‘home away from home’ after the club extended its deal with the Tasmanian government.

The further two-year extension will see the Hawks continue to play in front of their loyal Tasmanian members and supporters until at least the end of 2025, after this season’s deal was announced last month.

The deal ensures Hawthorn will host four home games at UTAS Stadium each season for at least the next three years, building on the club’s long-standing partnership with the Tasmanian Government since 2001.

The Hawks have brought several marquee matches to Tasmania over the past few seasons, including ANZAC Day, Sir Doug Nicholls round and the state’s emergency services match and in particular have embedded themselves in the community for 22 years in various community and school programs.

The club has shown commitment and heart to its Tasmanian family through many years of developing and delivering meaningful community programs aimed at helping Tasmanians to be the best they can be. Mental health, literacy, food education, physical education and mentoring programs reached the breadth and depth of the island. Investment in junior football, curriculum-aligned school programs and efforts to make the club’s big match days accessible to those experiencing social disadvantage are hallmarks of Hawthorn’s Tassie footprint.

Hawthorn president Andy Gowers said this deal further strengthens the club’s position with the Tasmanian community.

“As a club we are incredibly proud to extend this partnership and continue to play in front of our passionate Tasmanian members and supporters,” Gowers said.

“Hawthorn’s partnership with Tasmania remains among the longest in the AFL, and we can’t wait to return to Launceston. We greatly value our long-standing relationship with the Tasmanian Government and community and continue to ensure that Hawthorn matches in Tasmania generate significant direct and indirect economic impact on the state, particularly in the transport, tourism and hospitality sectors.”

Hawthorn chief executive Justin Reeves shared Gowers’ sentiment and said the extended deal would benefit the club immensely.

“To continue this partnership with the Tasmanian Government until at least the end of 2025 is fantastic for our loyal 10,000 strong Tasmanian members and supporters and the thousands of Hawthorn members and fans who travel to Launceston from across the country for our games ,” Reeves said.

“Having this commitment provides certainty for the club as the state continues to provide top AFL content and continues its pursuit of its own AFL team, which we have long said we support.”

The Hawks would like to thank the Tasmanian Government and the ongoing support of the City of Launceston.