8Squad buys Perth-based Salesforce partner Two21

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Salesforce partner 8Squad has completed its national footprint by acquiring Perth-based Salesforce partner Two21.

According to 8Squad, the acquisition comes at a time of significant growth and “is the final piece of the map” for its national footprint.

“Until now, businesses in WA have had to choose between finding an excellent local partner who understands their business but may struggle to scale, or finding a global partner with the skills and expertise to help them scale up successfully scale. With Two21 joining 8Squad, they no longer have to choose,” said Frank Cuiuli, CEO of 8Squad.

“Despite successive years of growth and expansion into other markets, we have never lost sight of who we are and who we want to become. At 8Squad, we bring the mindset of an agile boutique partner who puts customers first and match it with a tier-one capability.”

The Two21 team will join 8Squad Salesforce experts, including founder Kel Henderson.

“We designed 8Squad to be different, not only in how we work, but also in how we develop our people and focus on the human experience at work,” said Cuiuli.

“I am so pleased that Kel and the Two21 team share our values and have chosen to become part of our growing 8Squad family. I look forward to what we will achieve together in Western Australia over the year ahead.”

Since starting the business in 2019, Cuiuli 8Squad has grown from a team of 20 in Melbourne to over 100 employees across Sydney, Brisbane, Canberra, Adelaide and Perth.

Two21 was founded by Henderson in 2017 with the aim of helping not-for-profit organizations in Perth with technology solutions. Since then, the team has expanded to help other businesses and government agencies.

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“The quality combination of our local Salesforce delivery team, backed by 8Squad’s national technical expertise, is second to none in WA. I’m excited for Two21 to become 8Squad’s local team and to see what we can do together,” said Henderson.

Last year, 8Squad grew its team by 20 per cent and won major clients including the ASX 100, gaming groups, fintechs and major state government departments.

In July 2022, 8Squad announced that it received funding from Salesforce Ventures as part of the SI Trailblazer Fund and was also named a global Salesforce partner for Customer 360 for Financial Services.

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